Experienced: Michael has over 33 years of real estate experience from new home builder sales to resale in all price ranges.
Connected: Full-time agents in the local real estate community with a vast network of buyers and sellers.
Service with Results: Step-by-step assistance, helping you sell your property for the highest possible price and under the best terms.
Knowledgeable: Expert area knowledge. Born and raised in Richmond BC.
The first time we meet, we will discuss what your selling objectives are. This is a good time to ask questions, and I will give you an idea of what to expect during the selling process. We will discuss preliminary ideas for pricing and house preparations. I will provide you with a complete Comparative Marketing Analysis (CMA) for your property.
You're ready to Sell Your Home
Once you decide you are ready, we will review and sign a standard Listing Agreement. We will also complete all of the mandatory disclosure forms. I will arrange for any necessary inspections.
Preparing Home/Property
Before putting your home on the market, we want to ensure it is most attractive to potential buyers. Knowing how to showcase and accentuate the best features of your home, without incurring unnecessary expense, is at the core of what I do. I will provide you with a detailed Home Preparation Consultation and a Selling Tips Sheet. As we walk through your property, we will discuss minor repairs, curb appeal tips, staging, and making your property feel welcoming to potential buyers. If staging is necessary, I will share some options based on your property.
Determining List Price
Pricing your home competitively, at the start, will create more activity among brokers and buyers and lead to a more successful sale.
Establishing the value and list price for your property involves researching and comparing similar properties and weighing factors including location, condition, amenities, and market conditions. We will arrive at a competitive price aimed at generating strong buyer activity.
Marketing Your Home
Understanding where buyers come from allows me to market your property competitively. Creating excitement in the marketplace through consistent and aggressive marketing efforts and integrating online and offline efforts is key to a successful sale. My maximum exposure marketing plan includes: Comprehensive Internet marketing through our site, Realtor.ca, RE/MAX.com and dozens others.
Also, professional photos; floor plans; videos, Matterport 3D models, property feature sheet; sales agent network, signage and customized property marketing. Comprehensive Internet marketing through our site, Leading the Real Estate Market in all Social Media Platforms and we promote our listings on all of our Social Media Platforms. I will remain in constant communication with you and give you progress reports on showings and all activity. (See example listing page)
Processing the Sale & Closing
The complexities of processing transactional documents will be made very easy for you through my continuous guidance and communication. I will review all offers and terms of each offer with you and negotiate on your behalf so that you obtain the highest possible price for your home while limiting your exposure and protecting your bests interests.
Once the offer is agreed upon I will prepare all seller required disclosures and reports, attend appraisal with recent comparable sales to support your purchase price, and make sure all contingencies and repair requests are removed in a timely manner per the contract. Communication between us is imperative and I can assure you that you will be informed every step of the way.
Closing
Congratulations, you have now sold your home! I will provide you with helpful moving hints and also be there to answer any questions. I am always available to help you should a question arise after the closing to ensure that you are 100% satisfied.
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Michael Cowling is a top notch realtor. He sold our place in a week and over asking price! He was super easy and professional to work with. He's a total rock star and get it done kind of a guy. A real cowboy in the industry if you ask me. I very highly recommend him! - Laurel Byrne
Having bought and sold three times with Michael, I can assure you that his market knowledge will lead to a higher than expected sale price when you are selling and a lower than expected purchase price when buying. He makes a complicated process simple & stress free. - Harold - Richmond, B.C.
Thank you, Michael you renewed our hope in selling a home again. After six months on the market with another high-profile Realtor, and not one offer, you sold our home in two weeks. - Albert